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ThisIndulge Is A Catalyst For Young Adults.
We believe the best way to improve the world is by inspiring and empowering young adults. Simple to understand, keen storytelling with immersive creatives.

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Style vs. Substance: An Indulger's Guide

The criticism style vs. substance has been around for decades. It's presumed to be one of those phrases which are personal preference masquerading as critique. Even so, all criticism is a personal opinion, but this is a phrase that doesn't acknowledge that. The differential between style vs. substance can be seen all around us. From great architecture designs, to how we interact with each other and to films. [CLICK TO TWEET]

Style vs. Substance: An Indulger's Guide

Some people approach life as if it's one or the other, while some prefer to use both to complement each other. Whichever you choose reflects and shapes your approach to life. You might be going into this thinking ain't style just prettiness NO, it's more than that.

“Style is what happens when people deftly enjoy their eccentricities” -Esther Inglis-Arkell

The most common way we experience style vs. substance is through films. Though most film usually chooses between style or substance but the best movies that are worthwhile are those that bring a visual style as part of its substance from how the camera moves to how the characters interact with each other.

When the director goes a step further to engage and amaze us in the film and made it to where they were inspired by it and not just beat by beat. Films like Wanted, John Wick, Superfly, Professor Marston and the Wonder Women, The Man From U.N.C.L.E., Wonder Woman, Deadpool, The Social Network, Baby Driver, Kill Bill, Pulp Fiction, The Marvel Cinematic Universe and more are some great film that proves style can be substance.

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When in the style approach, there's less concern about what is done and more with the visual appearance and with the impression on people to make them feel and think a certain way about something. Style thinking can be seen through branding. For example, our mission statement -a catalyst for young adults to feel, inspire and regain their life- right off the bat, it's letting you know what we are all about and what you will accomplish by becoming an indulger. It's the desired perception that we want everyone that comes to our site to feel about us.

When in the substance approach, there's more of a focus on actions as we believe action will trump words. For example, meme accounts have a lot of substance which brings a lot of value to there audience, but at the same time lack, the slick recognition of style and anyone can copy their work and repost it.

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As for us in practice, we intend to use both to complement each other as appearances do matter, and we want our audience to be able to recognize our work anywhere they see it online. As we chose to make our medium a Creative Commons as the real value is in the substance of our work is to be shared and consume by anyone looking to change their life around.

Because of that, we are going to start posting twice a week. From now on every Monday, Wednesday and Friday at 8 AM EST. Be sure to set a reminder, so you don't miss a beat as we want to deliver to you all that you can do to change your life around and live your best life.

Here's two great video on the topic, if you don't fully understand what we are talking about.

I hope that this will help you and if you have any other questions or maybe want to share some additional tips: please leave them down below and click here to get more of ThisIndulge. I would love to read your comments 🙂

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